Social Media Marketing
Strategy & Audience Research
Identify the client’s objectives. Research their target audience. Choose the best platforms based on audience and goals.Plan content pillars, themes, and formats and Define KPIs
Content Creation & Platform Setup
Design visuals and write captions aligned with the brand voice. Produce short-form videos, Reels, or carousels optimized for each platform. Profile Optimization. Ensure consistency in colors, fonts, and tone of voice.
Campaign & Community Management
Execute the content calendar with optimal posting times.Launch and manage targeted ads.A/B test ad creatives, audiences, and budgets. Respond to comments/DMs, foster conversations, and manage reviews.Address negative feedback promptly.
Analytics, Optimization & Scaling
Analyze metrics using native analytics or third-party tools. Compare results against KPIs and industry benchmarks.Refine content, targeting, and budgets based on data insights. Share progress, insights, and actionable recommendations.