e-Commerce
Strategy & Planning
Define client objectives. Research target audience demographics, buying behaviors, and competitors. Choose the right e-commerce platform (Shopify, WooCommerce, BigCommerce, or custom solutions).Plan payment gateways.Identify keywords, product descriptions, and blog/content plans.
Store Setup & Design
Create mobile-first, responsive themes aligned with brand guidelines (colors, fonts, imagery).Optimize for UX: Easy navigation, intuitive search, and fast load times.Upload and categorize products with SEO-friendly descriptions, high-quality images, and variants (sizes, colors).Set up inventory tracking and shipping rules (flat rates, real-time carriers).
Launch & Marketing
Migrate from staging to production, configure domains, and enable SSL.Set up Google Analytics, Search Console, and heatmaps (Hotjar). Run targeted ads (Google Ads, Meta, TikTok) and email marketing (welcome sequences, discounts). Optimize metadata, alt text, and internal linking. Submit sitemaps and monitor crawl errors.
Optimization & Scaling
Track KPIs: Conversion rates, average order value (AOV), cart abandonment rates. Use A/B testing to refine CTAs, layouts, and pricing strategies. Improve product pages, checkout flows, and trust signals (reviews, security badges). Expand product lines, integrate subscriptions, or explore international markets. Automate workflows (email sequences, inventory alerts).