Email Marketing
Strategy & Audience Segmentation
Define client objectives. Audit existing email campaigns and metrics. Split email lists into targeted groups. Build buyer personas to tailor messaging. Choose an email service provider (ESP) like Mailchimp, Klaviyo, or HubSpot.Set up compliance.
Content Creation & Design
Craft compelling subject lines, preheaders, and body copy aligned with brand voice. Personalize content. Build responsive, mobile-friendly templates with clear CTAs.Ensure branding consistency.Design graphics, GIFs, or product images that drive action.
Campaign Execution & Automation
Set up drip campaigns. Monitor bounce rates and unsubscribe. Optimize send times for maximum engagement. Launch one-time campaigns (promotions, newsletters) or seasonal blasts.
Analytics, Optimization & Reporting
Monitor KPIs: Open rates, click-through rates (CTR), conversion rates, ROI. Analyze heatmaps or link-tracking data to identify drop-off points .Refine campaigns based on winning variants.Remove inactive subscribers to improve deliverability.