Graphic Design
Discovery & Creative Briefing
Understand the project’s purpose. Clarify brand identity, target audience, and key messages. Review existing brand assets (logos, colors, fonts) and competitor designs for inspiration. Analyze industry trends and audience preferences. Finalize deliverables.
Concept Development & Ideation
Create rough drafts, thumbnails, or digital sketches to explore design directions. Curate visual themes (color palettes, typography, imagery) for client approval. Present 2-3 distinct design concepts aligned with the brief. Concept sketches, mood boards, and annotated design options.
Design Execution & Revisions
Develop polished designs using Adobe Creative Cloud, Canva, or Figma. Ensure brand consistency across all elements (logos, icons, layouts). Incorporate client feedback into updated drafts. Verify color contrast ratios, resolution (300 DPI for print), and file formats (CMYK/RGB).
Finalization & Delivery
Export final assets in required formats (PDF, PNG, SVG, etc.) for print/digital use. Provide print-ready files with bleeds, crop marks, and color profiles. Create a style guide (if needed) outlining logo usage, fonts, and color codes.Deliver files via cloud storage (Google Drive, Dropbox) and offer post-project support.